The New Rules for Marketing & PR
A great social media resource is David Scott Meerman’s book “The New Rules of Marketing & PR” (published in 2007, but still feels fresh). It’s one of those books on social media that gets behind...
View ArticleHighTalking: How Social Media Can Get You a Book Deal
J.C. Hutchins is the author of “7th Son: Descent” – a science fiction thriller filled with action. It features a presidential assassination, cloning, and a villain that would J.C. says “make Cobra...
View ArticleWriting is a Slippery Art: 5 Must-Have Writing Books
This quote from Cyril Connolly, a British literary critic and writer, could be the blogger manifesto (even though Connolly died in 1974): “Better to write for yourself and have no public, than to write...
View ArticleDo Hyperlinks Endanger Reading?
I’m reading Nicholas Carr’s “The Shallows: What the Internet is Doing to Our Brains.” Generally, I’d include a hyperlink to Carr’s book, but I’m not going to do so until the end of this blog post....
View ArticleWhy I Still Read Books
I keep a journal of my reading and have done so for nearly nine years. I jot down the date, the title, author, the type of work (fiction, non-fiction, poetry), date it was published and a brief...
View ArticleNext Generation Content – Sooner Than You Think
I have three daughters age seven and under. They are already experiencing content in ways I never dreamed possible when I was their age. Here are several things they will never do as adults:...
View ArticleWhen a Book is No Longer a Book
The book of the future may look something like this: Digital format available on: mobile device, tablet or computer screen Non-linear presentation of content Videos embedded into the text – some...
View ArticleReading Endangered
It is technically possible to read a book on a computer. Or on a smartphone or tablet. I’ve done it. Once. When I was a subway commuter a few years ago I read “The Sign of the Four” by Arthur Conan...
View ArticleTechnology is the Enemy of Creativity
Everyone loves Apple. And Google. There’s a warm fuzzy about Facebook, too. When people see Amazon walking down the street they give it high fives. Everyone hates the music industry. And...
View ArticleThe Unintentional Comedy of Bad Amazon Reviews
User generated content is one of pillars of the social web. Without the forces of user-generated content there would be no such thing as Rotten Tomatoes, Yelp, Facebook, Twitter, Instagram and dozens...
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